Based in New Delhi, Shuddha is a brand that aims to encourage a wholesome and healthy living through their foods. Shuddha makes vegan juices, nut milks and some smoothies.
We started by reading into the brief and identifying the main keywords.
Raw, Vegan, Natural, Healthy, Lifestyle, Local, Green. Our understanding of the brand evolved over time.
Raw, Vegan, Natural, Healthy, Lifestyle, Local, Green. Our understanding of the brand evolved over time.
This project was guided by Mr. Tarun Deep Girdher, Sr. Graphic Design faculty, NID. I was also mentored by Mr. Sudeep Chaudhuri, Creative Director, Green Goose Design. Credits to the entire team at GGD; VR Mukund, Prateek Bhargava, Sakshi Babbar, Vinay Gupta, Bhagirath Vagamshi and Jasvinder Singh.
Read the entire branding process here.
http://issuu.com/ishitajain24/docs/identifying_shuddha_ishita_jain_iss
http://issuu.com/ishitajain24/docs/identifying_shuddha_ishita_jain_iss