Floating Ideas is a typographic installation that tries to show the process of ideation.
Often during the process of brainstorming, we have some great ideas, some ideas that never get to see the light of day, a lot of confusion, expression and turmoil.

Conceptualisation
 
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“Eventually everything connects - Ideas, People, Concepts.
The quality of the connections is the key to quality per se.” 

― Charles Eames​​​​​​​
"Baby, air and light and time and space
have nothing to do with it
and don’t create anything
except maybe a longer life
 to find new excuses for."
 ― Charles Bukowski

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